Alex is a fourth-generation member of the Adi Dassler family — the lineage behind the company with the three stripes. For him, that legacy isn’t just heritage; it’s the foundation of a career dedicated to shaping the future of global sport.
Over the past eight years, he has led the family’s sports investment strategy, building a focused venture platform and backing technology-driven companies at the intersection of sport, performance, fandom, fitness and wellness.
A former competitive tennis player, Alex lives in Orlando with his wife and two children.